In the eighth season of Will & Grace, Karen's boyfriend Malcolm (also played by Alec Baldwin) says of the charity carnival Will's organizing, "I can't go to the carnival without a woman.
He uses the Jewish name, which sounds like a man's name.
Referenced in Warehouse 13 Artie (hairy, rotund, and middle aged) was about to admit that he loved someone (a girl) when he figured out which artifact was causing this week's trouble.
Big Mary from Max's pastry school combines bear looks with a very campy way of speaking.
The gay couple in the neighboring cabin in the 2 Broke Girls episode "And the Bear Problem.".
"Hank's son is gay? How gay, on a scale from bear hunting to hunting bears?"
In one episode of 30 Rock, Jack decides to seduce his wife's gay interior designer so he can get his way on their home's wallpaper.
Recurring character Thor from Nurse Jackie is a gay bear.
As they are comparing their situation to that of Goldilocks, as they hadn't yet found one that was "just right", three bears walk out of one of the bars and the guys share an amused look.
One episode of Modern Family has Mitchell and Cam look for a gay club to go on New Years Eve.
One of the sketches in The Kids in the Hall involves a man encountering a Bear, but following the advice on what to do when encountering an actual bear (don't make eye contact, play dead, etc.).
A Season 3 episode fully Averts this by showing he doesn't fully fit into any one gay subculture, having traits from several of them.
Max on Happy Endings, although, in his words, he's "more of a cub".
Kurt, apparently not knowing anything about the term, jokingly asks if he's a cub because he "looks like Yogi."
On Glee, this trope is lampshaded and discussed by Kurt and David Karofsky, who we find out in season three has taken to hanging out at a local gay bar and been dubbed a bear cub because of his youth and rather burly stature.
Renly doesn't really "get" the smooth thing-he thinks it makes him look like a young boy-but he's willing to do it for Loras. The character has a hairy chest, but the audience never sees it because his lover Ser Loras Tyrell finds him more attractive with a smooth torso.
Game of Thrones: Lord Renly Baratheon's nickname on this entertainment website aimed at gay men is the Otter King.
In an episode of Ashes to Ashes (2008), Alex deduces the gangster they're investigating is into bears, and Ray (a noted homophobe implied to have latent homosexual tendencies) has to flirt with him in order to further the case.